Privacy Policy

Data Controller

Holder's email address: info@premiatabraceriatoscana.it

Types of Data Collected

Among the Personal Data collected by this Application, either independently or through third parties, are: Usage Data; Tracking Tools; first name; last name; phone number; email; answers to questions; clicks; keypress events; motion sensor events; mouse movements; position relative to scrolling; touch events; date of birth; city; postcode; gender.

Full details on each type of data collected are provided in the dedicated sections of this privacy policy or by means of specific information texts displayed prior to the collection of the data.

Personal Data may be freely provided by the User or, in the case of User Data, automatically collected during the use of this Application.

Unless otherwise specified, all Data requested by this Application are mandatory. If the User refuses to communicate them, it may be impossible for this Application to provide the Service. In cases where this Application indicates certain Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operation.

Users in doubt as to which Data are mandatory are encouraged to contact the Controller.

The possible use of Cookies - or of other tracking tools - by this Application or by the owners of third party services used by this Application, unless otherwise specified, has the purpose of providing the Service requested by the User, in addition to the further purposes described in this document and in the Cookie Policy, if available.

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through this Application and guarantees that he/she has the right to communicate or disseminate them, releasing the Owner from any liability towards third parties.

Method and location of data processing

Treatment modes

The Controller takes appropriate security measures to prevent unauthorised access, disclosure, modification or destruction of Personal Data.

The processing is carried out using computer and/or telematic instruments, with organisational methods and logics strictly related to the purposes indicated. In addition to the Data Controller, in some cases, other subjects involved in the organisation of this Application (administrative, sales, marketing, legal, system administrators) or external subjects (such as third party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, as Data Processors by the Data Controller, may have access to the Data. The updated list of Data Processors can always be requested from the Data Controller.

Legal basis for processing

The Controller processes Personal Data relating to the User if one of the following conditions is met:

the User has given consent for one or more specific purposes; Note: in some jurisdictions, the Controller may be allowed to process Personal Data without the User's consent or any of the other legal bases specified below, until the User objects (“opts-out”) to such processing. However, this does not apply where the processing of Personal Data is governed by European legislation on the protection of Personal Data;
the processing is necessary for the performance of a contract with the User and/or the execution of pre-contractual measures;
processing is necessary to comply with a legal obligation to which the Controller is subject;
processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Controller;
processing is necessary for the pursuit of the legitimate interest of the Controller or of third parties.

However, it is always possible to ask the Controller to clarify the concrete legal basis of each processing operation and in particular to specify whether the processing is based on law, required by a contract or necessary to conclude a contract.

Place

The Data are processed at the Controller's premises and at any other place where the parties involved in the processing are located. For further information, please contact the Data Controller.

Your Personal Data may be transferred to a country other than the country where You are located. For further information on the processing location, the User may refer to the section on Personal Data processing details.

The User has the right to obtain information about the legal basis for the transfer of Data outside the European Union or to an international organisation under public international law or consisting of two or more countries, such as the UN, as well as about the security measures taken by the Data Controller to protect the Data.

The User can check whether one of the transfers just described has taken place by examining the section of this document relating to details on the processing of Personal Data or request information from the Controller by contacting him at the contact details given at the beginning.

Retention period

Data are processed and stored for the time required by the purposes for which they were collected.

Therefore:

Personal Data collected for purposes related to the performance of a contract between the Controller and the User will be retained until the performance of that contract is completed.
Personal Data collected for purposes related to the legitimate interest of the Controller will be retained until such interest is satisfied. The User may obtain further information regarding the legitimate interest pursued by the Controller in the relevant sections of this document or by contacting the Controller.

When the processing is based on the User's consent, the Controller may keep the Personal Data for a longer period until such consent is revoked. In addition, the Controller may be obliged to retain Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

At the end of the retention period, the Personal Data will be deleted. Therefore, at the end of this period, the right of access, cancellation, rectification and the right to Data portability can no longer be exercised.

Purposes of Data Processing

The User Data are collected to enable the Controller to provide the Service, comply with legal obligations, respond to requests or enforcement actions, protect its rights and interests (or those of Users or third parties), detect any malicious or fraudulent activities, as well as for the following purposes: Display of content from external platforms, Statistics, Tag Management, Advertising, Contacting the User, Protection from SPAM, Remarketing and behavioral targeting, Platform and hosting services and Management of data collection and online surveys.

In order to obtain detailed information on the purposes of the processing and the Personal Data processed for each purpose, the User may refer to the section “Personal Data Processing Details”.

Details of Personal Data Processing

Personal Data are collected for the following purposes and using the following services:

Contacting the User

Contact form (this application)

The User, by filling in the contact form with his/her Data, consents to the use of such Data to respond to requests for information, quotations, or any other nature indicated in the header of the form.

Personal data processed: surname; email; first name; telephone number.

Tag Management

This type of service is functional for the centralised management of tags or scripts used on this Application.

The use of such services entails the flow of User Data through them and, where applicable, their retention.

Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Personal data processed: Usage Data.

Place of processing: Ireland - Privacy Policy.

Management of data collection and online surveys

This type of service allows this Application to manage the creation, implementation, administration, distribution and analysis of forms and online surveys in order to collect, save and re-use the Data of responding Users.

The Personal Data collected depend on the information requested and provided by Users in the corresponding online form.

These services may be integrated with a wide range of third-party services to enable the Controller to perform subsequent actions with the processed Data - for example, contact management, messaging, statistics, advertising and payment processing.

Facebook Contact Acquisition Ads (Meta Platforms Ireland Limited)

Facebook Contact Acquisition Ads is an advertising and data collection service provided by Meta Platforms Ireland Limited that allows displaying advertisements to Users in the form of forms already pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of ad, Users may be asked to provide additional information.

Submission of the form entails the collection and processing of this Data by the Data Controller in accordance with this privacy policy and only for the specific purpose indicated in the form and/or within this privacy policy, where applicable.

The User may exercise its rights at any time, including the right to withdraw consent to the processing of its Data, as specified in the section containing information on the User's rights in this privacy policy.

Personal data processed: Postcode; city; surname; date of birth; email; name; telephone number; gender.

Place of processing: Ireland - Privacy Policy - Opt out.

SPAM protection

This type of service analyses the traffic of this Application, potentially containing Users' Personal Data, in order to filter it from traffic, messages and content recognised as SPAM.

Google reCAPTCHA (Google Ireland Limited)

Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.

The use of the reCAPTCHA system is subject to the privacy policy and the terms of use of Google.

Personal data processed: clicks; usage data; keypress events; motion sensor events; touch events; mouse movements; scrolling position; answers to questions; tracking tools.

Place of processing: Ireland - Privacy Policy.

This type of service allows the User's Data to be used for commercial communication purposes. These communications are displayed on this Application in the form of banners and other forms of advertising, also in relation to the User's interests.

This does not mean that all Personal Data is used for this purpose. Data and conditions of use are set out below.

Some of the services mentioned below may use Tracking Tools to identify the User or use the behavioral retargeting technique, i.e. displaying advertisements tailored to the User's interests and behavior, also detected outside this Application. For further information on the subject, we suggest that you check the privacy policies of the respective services.

Generally, services of this type offer the possibility of deactivating such tracking. In addition to any opt-out function provided by any of the services listed in this document, the User can read more about how to deactivate interest-based advertisements in the section “How to deactivate interest-based advertising” in this document.

Query Click (Query Click Limited)

Query Click is an advertising service provided by Query Click Limited.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: United Kingdom - Privacy Policy.

Google AdSense (Google Ireland Limited)

Google AdSense is an advertising service provided by Google Ireland Limited. This service uses the “DoubleClick” cookie, which tracks the use of this Application and the User's behaviour in relation to the advertisements, products and services offered.

The User may decide at any time to disable all DoubleClick cookies by going to: Ad Settings.

For an understanding of the use of data from Google, please consult the Google Partner Policy.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy - Opt Out.

Similar Google Ads audience segments (Google Ireland Limited)

Similar Audience Segments is an advertising and behavioural targeting service provided by Google Ireland Limited that uses Google Ads Remarketing Data to show advertisements to Users with similar behaviour to other Users who are already in the remarketing list due to their previous use of this Application.

On the basis of this Data, customised ads will be shown to Users suggested by similar Google Ads audience segments.

Users who do not wish to be included in similar audience segments may opt-out and disable the use of Advertising Tracking Tools by visiting the: Google Ads Settings.

For an understanding of Google's use of data, please consult the standards for Google partners.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy - Opt Out.

Google Ad Manager (Google Ireland Limited)

Google Ad Manager is an advertising service provided by Google Ireland Limited with which the Controller may conduct advertising campaigns jointly with external advertising networks with which the Controller, unless otherwise specified herein, has no direct relationship.

For an understanding of Google's use of data, please consult the standards for Google partners.

This service uses the “DoubleClick” cookie, which tracks the use of this Application and the User's behaviour in relation to the advertisements, products and services offered.

The User may decide at any time to disable all DoubleClick cookies by going to: Ad Settings.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy.

Similar Facebook audience (Meta Platforms Ireland Limited)

Facebook's Similar Audience is an advertising and behavioural targeting service provided by Meta Platforms Ireland Limited that uses the Data collected through Facebook's Custom Audience service in order to show advertisements to Users with similar behaviour to Users who are already on a Custom Audience list based on their previous use of this Application or their interaction with relevant content through Facebook applications and services.

On the basis of this Data, personalised advertisements will be shown to Users suggested by similar Facebook audiences.

Users can opt out of Facebook's Tracking Tools for ad customisation by visiting this opt-out page.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy - Opt Out.

Remarketing and behavioural targeting

This type of service allows this Application and its partners to communicate, optimise and serve advertisements based on the User's past use of this Application.

This activity is facilitated by the tracking of Usage Data and the use of Tracking Tools to collect information that is then transferred to partners handling remarketing and behavioral targeting activities.

Some services offer a remarketing option based on email address lists.

Remarketing with Google Analytics (Google Ireland Limited).

Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Limited that links the tracking activity performed by Google Analytics and its Tracking Tools with the Google Ads advertising network and the Doubleclick cookie.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy - Opt Out.

Remarketing Google Ads (Google Ireland Limited)

Remarketing Google Ads is a remarketing and behavioral targeting service provided by Google Ireland Limited that links the activity of this Application with the Google Ads advertising network and the DoubleClick cookie.

For an understanding of Google's use of data, please consult the standards for Google partners.

Users may opt out of Google's Tracking Tools for ad customisation by visiting the Ad settings of Google.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy - Opt Out.

Facebook Remarketing (Meta Platforms Ireland Limited)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that links the activity of this Application with the Facebook advertising network.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy - Opt Out.

Facebook Custom Audiences (Meta Platforms Ireland Limited)

Facebook's personalised audience is a remarketing and behavioural targeting service provided by Meta Platforms Ireland Limited that links the activity of this Application with Facebook's advertising network.

Users can opt out of Facebook's Tracking Tools for ad customisation by visiting this opt-out page.

Personal Data Processed: Email; Tracking Tools.

Place of processing: Ireland - Privacy Policy - Opt Out.

Platform and hosting services

These services are intended to host and operate key components of this Application, making it possible to deliver this Application from a single platform. These platforms provide the Owner with a wide range of tools such as, for example, analytical tools, user registration management, comment and database management, e-commerce, payment processing, etc. The use of such tools involves the collection and processing of Personal Data.

Some of these services operate through servers located geographically in different places, making it difficult to determine the exact location where Personal Data are stored.

WordPress.com (Automattic Inc.)

WordPress.com is a platform provided by Automattic Inc. that enables the Owner to develop, operate and host this Application.

Personal data processed: email; name.

Place of processing: United States - Privacy Policy.

Statistics

The services contained in this section allow the Data Controller to monitor and analyse traffic data and serve to keep track of the User's behaviour.

Google Analytics (Google Ireland Limited)

Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected in order to track and examine the use of this Application, compile reports and share them with other services developed by Google.

Google may use Personal Data to contextualise and personalise ads in its advertising network.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy - Opt Out.

Facebook Ads conversion monitoring (Facebook pixel) (Meta Platforms Ireland Limited)

The Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Meta Platforms Ireland Limited that links data from the Meta ad network with actions taken within this Application. The Facebook pixel monitors conversions that can be attributed to Facebook Ads, Instagram and the Audience Network.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy.

Displaying content from external platforms

This type of service makes it possible to display content hosted on external platforms directly from the pages of this Application and to interact with them.

This type of service may still collect data on web traffic related to the pages where the service is installed, even when users do not use it.

Google Fonts (Google Ireland Limited)

Google Fonts is a font display service operated by Google Ireland Limited that allows this Application to integrate such content into its pages.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy.

Google Maps widget (Google Ireland Limited)

Google Maps is a map display service operated by Google Ireland Limited, which allows this Application to integrate such content into its pages.

Personal data processed: Usage Data; Tracking Tools.

Place of processing: Ireland - Privacy Policy.

Information on how to deactivate interest-based advertisements

In addition to any opt-out function provided by any of the services listed in this document, Users may make use of the information on YourOnlineChoices (EU), The Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. With these services it is possible to manage the tracking preferences of most advertising tools. The Owner therefore advises Users to use these resources in addition to the information provided herein. AppChoices which helps users control behavioural advertising on mobile applications.

Users may also deactivate certain advertising functions through their respective device settings, such as the device's advertising settings for mobile phones or ad settings in general.

Further information on the processing of Personal Data

Push notifications for direct marketing

This Application may send push notifications to the User for direct marketing purposes (in order to offer services and products provided by third parties or not related to the service or product provided by this Application).

In most cases, Users may choose not to receive push notifications by consulting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Application, or for all Applications on that device.

Users should be aware that disabling push notifications may adversely affect the use of this Application.

In addition to the applicable device settings, the User may also make use of the rights described in the relevant section of this privacy policy.

User Rights

Users may exercise certain rights with regard to the Data processed by the Data Controller.

In particular, the User has the right to:

withdraw consent at any time. The User may revoke his or her previously expressed consent to the processing of his or her Personal Data.
oppose the processing of their Data. You may object to the processing of your Data when it is done on a legal basis other than consent. Further details on the right to object can be found in the section below.
access to their Data. The User has the right to obtain information on the Data processed by the Controller, on certain aspects of the processing and to receive a copy of the Data processed.
verify and request rectification. The User may verify the correctness of his/her Data and request that it be updated or corrected.
obtain restriction of processing. When certain conditions are met, the User may request the restriction of the processing of its Data. In this case, the Data Controller will not process the Data for any purpose other than its storage.
obtain the deletion or removal of their Personal Data. When certain conditions are met, the User may request the deletion of their Data by the Data Controller.
receive their Data or have them transferred to another data controller. The User has the right to receive his or her Data in a structured, commonly used and machine-readable format and, where technically feasible, to have it transferred without hindrance to another controller. This provision is applicable when the Data are processed by automated means and the processing is based on the User's consent, on a contract to which the User is a party or on contractual measures related thereto.
Propose a complaint. The User may lodge a complaint with the competent data protection supervisory authority or take legal action.

Details on the right to object

Where Personal Data are processed in the public interest, in the exercise of public authority vested in the Controller or in pursuit of a legitimate interest of the Controller, Users have the right to object to the processing on grounds relating to their particular situation.

Users are informed that, should their Data be processed for direct marketing purposes, they may object to the processing without giving any reason. To find out whether the Controller processes Data for direct marketing purposes, Users may refer to the respective sections of this document.

How to exercise rights

In order to exercise their rights, Users may address a request to the contact details of the Controller indicated in this document. Requests are filed free of charge and processed by the Controller as quickly as possible, in any case within one month.

Further information on treatment

Defence in court

The User's Personal Data may be used by the Data Controller in legal proceedings or in the preparatory stages to its possible establishment for the defence against abuses in the use of this Application or related Services by the User.

The User declares that he/she is aware that the Data Controller may be obliged to disclose the Data by order of public authorities.

Specific information

Upon the User's request, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services used by it may collect system logs, i.e. files that record interactions and which may also contain Personal Data, such as the User's IP address.

Information not contained in this policy

Further information in connection with the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Responding to “Do Not Track” requests”

This application does not support “Do Not Track” requests.

To find out whether any third-party services used support them, the User is invited to consult their respective privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Application as well as, if technically and legally feasible, by sending a notification to Users through one of the contact details it has. Therefore, please consult this page frequently, referring to the date of last modification indicated at the bottom.

If the changes affect processing whose legal basis is consent, the Controller will collect the User's consent again, if necessary.

Definitions and legal references

Personal Data (or Data)

Personal data is any information that, directly or indirectly, even in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.

Usage Data

This is the information collected automatically through this Application (including by third party applications integrated in this Application), including: IP addresses or domain names of the computers used by the User who connects with this Application, URI (Uniform Resource Identifier) notation addresses, the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the server response (successful, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various time connotations of the visit (e.g. the time spent on each page) and details of the itinerary followed by the User.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (e.g. the length of time spent on each page) and the details of the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters relating to the operating system and the User's IT environment.

User

The individual using this Application who, unless otherwise specified, is the Data Subject.

Interested

The natural person to whom the Personal Data refer.

Processor (or Manager)

The natural person, legal entity, public administration and any other entity that processes personal data on behalf of the Controller, as set out in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, service or other body that, individually or jointly with others, determines the purposes and means of the processing of personal data and the instruments adopted, including the security measures relating to the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Application.

This Application

The hardware or software tool by which Users' Personal Data are collected and processed.

Service

The Service provided by this Application as defined in the relevant terms (if any) on this site/application.

European Union (or EU)

Unless otherwise specified, any reference to the European Union in this document shall be deemed to extend to all current member states of the European Union and the European Economic Area.

Cookies are tracking tools that consist of small portions of data stored within the User's browser.

Tracking Tool

Tracking Tool means any technology - e.g. cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that allows Users to be tracked, for example by collecting or storing information on the User's device.

Legal references

This privacy policy is drawn up on the basis of multiple legal regulations, including Articles 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy policy relates exclusively to this Application.

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